VIRTUAL TRY-ON SOLUTION

"Try-on"
changes sales.

Cosmetics, glasses, and colored contact lenses. The 3D face recognition refined since MotionPortrait, the pioneer of facial technology, combined with the on-device AI of the ailia SDK, brings the "in front of the mirror" experience to storefronts and e-commerce. An engine trusted at the forefront of the beauty industry.

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VIRTUAL TRY-ON SOLUTION

MPGlasses Simulator

In addition to accurate fitting based on PD (pupillary distance) and face size, it can reproduce how lenses look with different nearsightedness and farsightedness prescriptions, as well as up to 24 colored lens shades.

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VIRTUAL TRY-ON SOLUTION

MPContact Lens Simulator

Accurately recognizes the iris area and pupil position to reproduce a perfectly aligned, natural fit with no misalignment or overflow. Even the complex coloring created when the eye color and lens color overlap is faithfully represented.

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VIRTUAL TRY-ON SOLUTION

MPCosmetics Simulator

From foundation, lipstick, blush, and eyeshadow to eyebrows and eyelash extensions. Highly accurate makeup simulation with no misalignment or distortion can be shared instantly, both in-store and online.

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VIRTUAL TRY-ON SOLUTION

MPWhitening
Simulator

AI precisely detects the teeth area from a facial photo and adjusts brightness to any desired shade while preserving the person's own tooth shape and shading. Customers can preview their ideal result before treatment.

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Heritage

The technology that once brought a face to life from a single photo
is now ailia's try-on engine.

ailia's virtual try-on didn't start yesterday. It inherits the lineage of MotionPortrait technology, which automatically generates a 3D face model from a single photograph, and integrates it with the edge AI inference engine "ailia SDK." It stands at the intersection of two accumulated strengths: facial technology and edge AI.

MotionPortrait Technology

Automatically generating a 3D face model from a single photo

Originating as technology from Sony Kihara Research Center (KRC), it has been widely adopted in games, advertising, and digital signage, providing try-on simulation solutions for makeup, glasses and colored contact lenses, and hairstyles.

Deployment in the Beauty Industry

Deployed as in-store customer service apps and e-commerce simulators

From FANCL Ginza flagship store's AR makeup simulation, to KOSE Cosme Decorte's makeup experience, to Johnson & Johnson's colored contact lens try-on, it has supported customer touchpoints for cosmetics and eyewear companies alike.

Now — ailia

Integrated with the ailia SDK for on-device VTO

The accumulated facial technology has been rebuilt on the ailia SDK, which runs on Vulkan/Metal/NPU. From smartphone apps to in-store tablets, the web, and digital signage, it delivers real-time try-on on any device without relying on network connectivity.

Solutions

Four try-on solutions.
Experience them in the demo.

ailia's virtual try-on didn't start yesterday. It inherits the lineage of MotionPortrait technology, which automatically generates a 3D face model from a single photograph, and integrates it with the edge AI inference engine "ailia SDK."
It stands at the intersection of two accumulated strengths: facial technology and edge AI.

Makeup

MP Cosmetics Simulator

From foundation, concealer, and lipstick to blush, eyeshadow, eyebrows, and eyelash extensions. Highly accurate simulation with no misalignment or distortion instantly conveys the "finished look" that's hard to describe in words. It speeds up in-store service and expands what staff can propose, while lifting conversion online.

  • Wide coverage down to eyebrows and eyelash extensions
  • We handle color-matching based on product effect and color data you provide
  • Suited for both in-store tablet service and e-commerce CVR improvement
Try the Makeup Demo →
Glasses

MP Glasses Simulator

In addition to accurate fitting based on PD (pupillary distance) and face size, it can reproduce how lenses look with different nearsightedness and farsightedness prescriptions, as well as up to 24 colored lens shades. Frames can use 3D models or be digitized in 2D from photographs. We also provide the operational tools needed, from frame management to per-retailer product distribution.

  • Proprietary glasses-removal AI lets customers try on frames without taking off their current glasses
  • PD adjustment, lens prescription effects, and 24 colored lens shades
  • Per-retailer product distribution systems are also available
Try the Glasses Demo →
Contact lens

MP Contact Lens Simulator

"It looked different once I put it on" — a widely reported source of regret among colored contact lens buyers. Our technology accurately recognizes the eye area and pupil position to reproduce a perfectly aligned fit with no misalignment or overflow, faithfully representing even the complex coloring created when eye color and lens color overlap. Customers can try on any color without straining their eyes.

  • Pupil-position recognition for compositing with no misalignment or overflow
  • Reproduces the layered coloring of eye color × lens color
  • No need to prepare physical sample lenses for try-on
Try the Contact Lens Demo →
Whitening

Whitening Simulator

"How much whiter will it get?" is an idea that's hard to convey before treatment. AI precisely detects the teeth area from a facial photo and changes the color while preserving the person's own tooth shape and shading. Because it changes the actual color of the real teeth rather than swapping in a CG replacement, the resulting image feels natural and true to life.

  • Tooth-area detection for a natural, perfectly aligned result
  • Whiteness shown in advance based on the VITA shade guide
  • Try-on uses the customer's own teeth, giving it a realism CG can't match
Try the Whitening Demo → (Coming Soon)
Core Technology

Glasses wearers can try on new frames
without taking their glasses off.

The biggest challenge in glasses try-on is that "removing your current glasses makes it hard to see the new frame clearly in the mirror." ailia's proprietary, custom-trained glasses-removal model removes the glasses being worn from the video feed in real time, then composites the new frame on top.

INPUT
Face wearing glasses
GLASSES
REMOVAL MODEL
Removal AI trained on
a proprietary dataset
3D FACE
FITTING
3D model of the bare face
RENDER
Try on the new frame at true size
The effect is felt most strongly by customers with strong nearsightedness. This segment, which requires vision correction, forms the core customer base for eyewear e-commerce and storefronts. Removing this bottleneck with technology translates directly into higher try-on rates and conversion.
Custom Development

Not a template — built as
a genuine part of your brand experience.

Try-on isn't a standalone feature; it's part of the purchase experience. That's why ailia doesn't simply rent out an off-the-shelf console — we design and build everything from UI and presentation to product database integration and operational workflows, custom for your brand. The result is a try-on experience that becomes your company's own asset, not something indistinguishable from competitors'.

  • Brand-specific UI and presentation designWe build everything from screen design to transitions and the photo-capture experience to match your brand's world.
  • Integration with existing systemsConnects with your e-commerce platform, product master data, membership system, and inventory to make the journey from try-on to purchase seamless.
  • Product data production and operations designWe handle cosmetics color-matching, digitizing frame data, and per-retailer product distribution.
  • Deployment across every channelSmart mirrors, in-store signage, tablet-based customer service, apps, and the web.
  • The option of on-device inferenceThe ailia SDK enables a setup where facial images never leave the device and there's no dependency on network conditions.
  • Ongoing operational support after launchWe stay alongside you for adding new colors and frames, seasonal campaign support, and measuring results.
Works

Trusted at the forefront of the beauty industry.

COSMETICS / IN-STORE
FANCL

Introduced an AR makeup simulation in-store as part of the renewal of the Ginza flagship store. The deciding factors were faithful reproduction of the natural-brand color palette and cost-effectiveness. It supports tablet-based customer service and promotions tied to the quarterly magazine.

COSMETICS / CAMPAIGN
KOSE

Adopted MotionPortrait technology for "Cosme Decorte's" new makeup experience content, realizing a makeup simulation presentation aligned with the brand's world.

EYEWEAR / EC
Johnson & Johnson

Provided a colored contact lens try-on simulation for "1-DAY ACUVUE DEFINE." The ability to preview the resulting color in one's own eyes before purchase helps drive purchases online.

※ Listings include case studies deployed as MotionPortrait Inc. solutions. There are also numerous adoptions in the games, advertising, and signage fields.

View Case Studies →
Why ailia?

Three differences from SaaS-based try-on services.

Unlike subscription-based cloud AR services, ailia builds a try-on experience that becomes your own asset, through an SDK plus development support.

Cost
Cost doesn't scale
with try-on volume

There's no API billing model tied to try-on count or MAU. You don't need to worry even if usage spikes during a campaign.

On-Device Only
Facial images never
leave the device

All inference completes entirely on-device. Your customers' facial images are never sent to an external server, minimizing the risks of handling biometric data.

Brand Custom
Built as a genuine
brand experience

Rather than a generic console template, we can develop the UI, presentation, and product database integration custom for your brand.

Process

From product data registration to launching in-store and online.

01

Consultation

We organize your product categories, channels (in-store/e-commerce/app), and target KPIs, then propose an experience design.

02

Product Virtualization

We faithfully digitize your actual products, including cosmetics color-matching and 3D modeling of frames.

03

Development & Integration

We develop the try-on app/website with your brand's UI, and integrate with your existing e-commerce, product database, and membership system.

04

Operation & Expansion

We continue to support adding new colors and frames, seasonal campaigns, and measuring results.

We'll build a try-on demo
with your own products.

Just share a few of your flagship products, and we'll prepare a virtualized sample demo for you. Reach out to us regardless of channel — storefront, e-commerce, or app.

Free Consultation View the Try-On Demo